BabyBoo Fashion enlisted our expertise to create pairs of custom sneakers for their campaign photoshoot showcasing the launch of their 'Graphic Collection.' Influencer Sam Rayner stepped into the spotlight wearing these bespoke shoes, setting the stage for a series of captivating campaign shots and videos. 

For this project, we transformed classic Nike Air Force 1's into stunning works of art. Using reflective vinyl, we crafted bold lightning strikes that come to life with each flash of the camera, adding a dynamic and eye-catching element to the photoshoot. Additionally, we sealed two 'B's onto the back tab of each shoe, symbolising BabyBoo in a bold and unmistakable manner, ensuring that every step taken was a powerful nod to the brand's identity.

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