Babyboo commissioned two pairs of custom sneakers to wear during their campaign photoshoot for the launch of their ‘Graphic Collection.’ Influencer Sam Rayner and XX wore the shoes during a series of campaign shots and videos.

The classic Nike Air Force 1’s were fitted with reflective vinyl to create a bold lightning strike activated by the flash of the camera. Two ‘B’s were sealed to the back tab of the shoe to represent BabyBoo, presenting a bold and captivating nod to the brand.