These exclusive custom sneakers were crafted with a purpose: to spark conversation and raise awareness about the pressing issue of violence against women, particularly among younger male audiences. As part of this initiative, we launched a social media giveaway campaign, inviting individuals to participate and stand in solidarity with the cause. 

Entrants to the giveaway were not only given the chance to win these one-of-a-kind sneakers but were also encouraged to take meaningful action by supporting St Kilda Mums, an esteemed organisation dedicated to aiding individuals impacted by domestic violence. By donating to this noble cause, participants contributed directly to providing vital resources and assistance to those in need, amplifying the impact of their involvement beyond the confines of the giveaway itself.